Graphic illustrating a Google Business Profile dashboard, highlighting tools for visibility and lead generation.

Why Every Real Estate Agent Needs a Google Business Profile

January 23, 20251 min read

Make Your Business Easy to Find

Are you making it easy for potential clients to find and trust you online? If you haven’t yet claimed your Google Business Profile (formerly Google My Business), you’re missing out on a powerful (and free!) tool to enhance your visibility, credibility, and lead generation.

Make Your Business Easy to Find

Why It Matters:

  • Increased Visibility: Be the first name clients see when they search for a real estate agent in your area.

  • Build Trust: Showcase client reviews, business photos, and key details that make a great first impression.

  • Local SEO Boost: Appear in local map searches and stay ahead of competitors.

  • Essential Info at a Glance: Share your phone number, website, office hours, and even updates in one easy-to-access spot.

Quick Guide to Setting It Up:

  1. Go to Google Business Profile.

    • Sign in with your Google account or create one.

  2. Add Your Business:

    • Enter your business name (e.g., "Jane Doe Realty") and choose your category (“Real Estate Agent”).

  3. Enter Your Location:

    • If you have an office, add the address. If you work remotely, opt to serve a broader service area.

  4. Provide Contact Info:

    • Share your phone number and website to make it easy for clients to reach you.

  5. Verify Your Business:

    • Google may send you a postcard or offer other verification methods to confirm your details.

  6. Optimize Your Profile:

    • Upload a professional photo, write a compelling description, and add business hours.

    • Start asking satisfied clients for reviews.

Your Profile Is a 24/7 Marketing Assistant

Once set up, your Google Business Profile works round-the-clock to attract leads, answer FAQs, and establish your credibility.

Need help setting up or optimizing your profile? I’d be happy to guide you. Just hit reply, and let’s connect!

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